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But Who's Counting?
You're focused on making important decisions to take your company to the next level, but who's counting? We are. Counting on trends and insight to move your business forward, operationally and strategically. Focused on helping executives achieve their highest potential, But Who's Counting is a podcast shedding light on and breaking down critical issues and opportunities for businesses in our rapidly changing economy. Brought to you by Anders CPAs + Advisors.
But Who's Counting?
Marketing with Authenticity and the Choice to Stay Small with Katie Schenck of Ballyhoo Workshop
Flexibility has quickly become a buzzword in today’s post-pandemic society, and most companies can “talk the talk”, but do you “walk the walk”? Even before it was cool or mainstream, Ballyhoo Workshop empowered their small (but mighty) team with the flexibility needed to take care of business, both at home and at the office.
Katie Schenck, founder and “Chief of Everything” at Ballyhoo Workshop joined host Dave Hartley on this week’s episode of But Who’s Counting to discuss the reasons she purposefully keeps her team small and how she built a marketing agency from the ground up to empower working parents. Katie explains why she embraced workplace flexibility long before it was mainstream to do so. The conversation also touches on:
- The importance of being authentic and genuine in a polished world
- Leveraging video and marketing pieces to share your story with your customers AND your employees
- Advice for executives nervous about taking the leap and getting behind a camera to produce video messaging
- How to find your balance with flexibility
- Finding opportunities to leverage ChatGPT
“I wanted to create a space, largely for women and working moms…Ballyhoo was really created in order to give people an opportunity to do what they love but in a much more flexible timeframe and environment in order to be able to live life the way that they want to live life.” - Katie Schenck
Resources to Count On
Check out these additional resources for more insight into Dave and Katie’s conversation:
- Contact Ballyhoo Workshop
- Follow Ballyhoo Workshop on LinkedIn or Facebook
- Connect with Katie Schenck on LinkedIn
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